Nothing is now manufacturing "workwear" after phones and beer.
Nothing, the company known for producing smartphones and TWS (True Wireless Stereo) earphones, is expanding into new areas. They recently launched their own brand of beer, and now, they've unveiled a line of workwear under the name "Nothing Apparel."
Nothing's Workwear is a collaboration with "teenage engineering" and is designed to be a uniform for designers and engineers, as well as anyone involved in creative endeavors. The apparel is inspired by its hardware products, classic factory wear, and distinctive visual identity. It represents Nothing's design philosophy translated into textile form.
The apparel will be available at Dover Street Market in London, with a specific release date labeled as "coming soon."
Regarding Nothing's beer, initially teased as a joke with an image of a beer can on April 1, it turned out to be a real product. The beer, branded as "Nothing Beer (5.1%)," is brewed by the Freetime Beer Company, a microbrewery in Swansea, Wales. It's a crisp, unfiltered rice lager with an alcohol by volume (ABV) of 5.1%, featuring a balanced malt profile and Kazbek hops. Nothing's goal with this beer is to add a sense of fun to the tech world.
You can purchase Nothing Beer on their website or at their store in Soho, London, in packs of six for GBP 20 (approximately Rs 1,750). This diversification into beer and workwear showcases Nothing's expansion into new and unexpected product categories.